Below.gg

Challenge

The client, who had previously been known as FGMcast, desired to revamp their image to incorporate more elements of e-sports aesthetics, atmosphere, and appearance. Their objective was to have a branding that was easily recognizable, contemporary, and pertinent. It was crucial that the branding be adaptable to various platforms and mediums, such as YouTube, TikTok, Instagram, and eventually a website.

Social Media

Below.gg

Solution

We suggested the name “Below.gg” and developed a brand identity that conveyed professionalism, gaming, and distinctiveness. To achieve this goal, we developed a cohesive brand aesthetic utilizing black, yellow, and green colors, which gave a modern interpretation of Australian sporting colors while also staying true to their gaming identity. Additionally, we designed appropriate streaming graphics, overlays, and video assets, which provided them with a solid foundation for brand recognition.